Lynn Van Houten’s healthcare career began at 2 AM in Miami Children’s Hospital, helping worried parents register their children during the graveyard shift. Today, as Vice President of Revenue Cycle Services at North American Partners in Anesthesia (NAPA), she draws on lessons learned from every step between those late nights and the executive suite. Her approach is simple: listen to both your team and patients, understand problems from the ground up, and prioritize ruthlessly—is it a $2,000 problem or a $2 million one? In this episode of Cedar Talks, our Head of Commercial Strategy Dugan Winkie explores how Lynn’s frontline experience shapes NAPA’s approach to revenue cycle innovation.
Watch the full episode
Conversation highlights
Get to know Lynn in 30 seconds
Surprising hobby or personal interest, favorite travel destination, best piece of career advice you’ve received–go!
Betting on patient experience
When NAPA’s CEO asks about driving more revenue, Lynn knows the answer can’t be found in yesterday’s revenue cycle playbook.
It starts with empathy
Lynn sees the pain points from both sides. It’s this unique perspective that motivates her to build a more empathetic patient financial experience.
Dig deeper into NAPA’s story
Ever receive an anesthesia bill from a healthcare provider you didn’t recognize? That’s exactly the experience NAPA set out to improve. Learn how NAPA partnered with Cedar to build patient trust and drive a 71% increase in post-insurance payments.
Ben Kraus is Director, Content Marketing at Cedar
